Entries by martin

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How to deliver exceptional client service?

Consider this scenario. You are hired to design and develop a new website for a retail client. The client loves the design, and the pages you develop use the latest in HTML5, CSS3 and responsive design, resulting in a website that works wonderfully across browsers and devices. The e-commerce features of the new website help the client significantly increase their online sales, and the entire project is delivered on time and on budget. Now, is this “exceptional” client service? I don’t think it is.

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Why wait for the opportunity? create your own!

As many people who work in a creative field like design and development may already know, sometimes our clients just do not understand what it is that we are trying to achieve. The boundaries that we are seeking to push are not ones they approve of for their project, so our creative ideas get backburnered until we can find an appropriate project as well as an agreeable client where you can flex these creative muscles freely. In fact, the standard business processes, especially the ones we allow ourselves to be strapped into, tend to work against us in this aspect.

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How to design User Interfaces for Business Web Applications

Business Web application design is too often neglected. I see a lot of applications that don’t meet the needs of either businesses or users and thus contribute to a loss of profit and poor user experience. It even happens that designers are not involved in the process of creating applications at all, putting all of the responsibility on the shoulders of developers.

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Facts how important is business blogging

You’re an inbound marketing convert. You believe in the importance of creating relevant and interesting content for your prospects to consume. You’ve been reading up on search engine optimization, and have started applying the best practices to your website. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there’s one thing you really want to make more time for: blogging.

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5 steps to determine optimal e-mail frequency

You know there’s a delicate balance between infrequent email communications and bombarding your email recipients with messages to the point that they opt out. Maybe you’re interested in ramping up your email marketing in 2012 but don’t want to see all your hard lead generation work go to waste by increasing your sending frequency. How do you know what email sending frequency is the right frequency for your subscriber list?

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Facebook Timeline is your digital resume

For those of you who don’t know (have you been living under a rock?), Facebook is slowly debuting the Timeline to its 800+ million users. Currently, this update is available for those who opt in, but it’s rolling out to replace the Facebook profile we’ve all come to know, love, and obsessively study.

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