Entries by martin

Reasons why e-mail (marketing) is still important

Social media is more than a buzzword. It’s now a lifestyle decision for a lot of companies. Many individuals and organizations have abandoned a traditional Web presence (which used to mean a website and email address) in favor of a Facebook page coupled with a Twitter account.

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Optimizing Error Pages

In this article, we’ll review a few techniques that will help Web designers and UI professionals improve their error pages in order to engage visitors and improve the experience. As C.S. Lewis said, “Failures are finger posts on the road to achievement.” Website designers should take this to heart.

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Do FAQs improve usability?

Do they really work, or are they just a snake oil remedy for poor content? What does it mean when I can’t find my question in the FAQ? What do I do when the FAQ fails?. I understand that the FAQ has become de rigueur for websites, and I get that users expect them as a conventional content type. I even acknowledge that the FAQ has a venerable history. I don’t find them helpful, however: no one ever seems to ask my questions.

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How to work on your website content

In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. Instead, our discipline rests on a series of core principles about what makes content effective—what makes it work, what makes it good. Content may need to have other qualities to work within a particular project, but this list is limited to qualities shared across all sorts of content.

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How To Design A Memorable Website?

One of the main goals of having a website, whether it be a portfolio website or a business website, is to declare your presence on the Web. There are thousands upon thousands of websites out there; it’s pretty well established that you are competing for your audience’s interest and attention. To this end, it’s important to make those few seconds count when making a first impression.

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4 simple ways how designers should protect themselves

People who don’t understand the true value of graphic designers will try to take advantage of them, especially if they’re newbies. Others will try to calculate the time and effort involved in designing and then assume you’ll meet their expectations, however unrealistic. This can wear on you both financially and mentally, so you have to find ways to protect yourself. Here are four ways to keep your work and your clients in check.

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Mobile apps vs. the web

Pull the iPhone out of your pocket and look at the home screen. Likely, you’re seeing some well known brands on the web: Facebook, Flickr, and Google to name just a few. You’ll also see companies like Amazon, Target, and Walmart which sell a lot of products via the web.

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HTML5 compatibility

I’m going to make a bold prediction. Long after you and I are gone, HTML will still be around. Not just in billions of archived pages from our era, but as a living, breathing entity. Too much effort, energy, and investment has gone into developing the web’s tools, protocols, and platforms for it to be abandoned lightly, if indeed at all.