Online stores rely on a wide variety of modules, some free, others paid. Beyond the core essentials, support and communication modules are especially common, helping to improve the customer experience.
Alongside standard payment and delivery options, marketing and campaign modules are also popular. Many stores add automated workflows to streamline processes, while mobile apps bring extra convenience by letting customers track and manage their purchases on the go.
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The world of e-commerce modules has grown into its own business sector. Countless modules are developed for online stores, available in both free and paid versions. For every module you consider integrating into your store, it’s important to be clear about whether you truly need it. If a module doesn’t fit or ends up unused, it should be removed. Your e-commerce management partner can help with this process.
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An online store requires far more development and updates than a standard company website. To stand out from competitors and keep up with new technologies and trends, it pays to invest in e-commerce development. With the right modules, you can grow sales through SEO, optimized checkout processes, faster performance, improved usability, customer support, smart upselling, follow-up communication, and more.
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An online store is far more sensitive than a standard static company website. Continuous monitoring and regular updates help prevent hacks, security breaches, data leaks, and issues in the checkout process. Every store owner should have a reliable and capable e-commerce development partner who is available daily to keep everything running smoothly.
In the analysis stage, we evaluate the company’s needs, customer behavior, and market trends to define the module’s goals, functionalities, and requirements.
If a ready-made solution exists, setup is all that’s needed. If no suitable solution is available, then during the development stage we build and configure the required functionalities according to the specifications defined in the analysis phase.
In the monitoring stage, we track the module’s performance and user feedback in real time to identify and resolve potential issues, while optimizing performance and user experience.
IKEA developed an augmented reality (AR) app that allows customers to see how furniture would fit into their own homes before making a purchase. Using just their smartphone camera, shoppers can select IKEA furniture and view it in real time within their space — making purchase decisions much easier.
Amazon patented a technology called Anticipatory Shipping, which predicts what a customer may buy in the future and pre-ships products to the nearest logistics center before the order is even placed. It’s based on past purchase history, searches, and browsing behavior, all with the goal of reducing delivery times and improving the customer experience.
Nike created a virtual fitting experience that allows users to try on sneakers using augmented reality technology. With their smartphone camera, customers can see how different shoes look on their feet, making online sneaker shopping far more interactive and personal.
