Website and Graphic Design
What to keep in mind with website design?
When designing a new company website, the top priority is user experience. This means intuitive navigation, fast load times, clear and engaging content, and mobile friendliness.
3 golden rules of website design
- For the best results, trust your designer, listen to the experts, and collaborate. Pushing personal taste too hard almost always leads to weaker outcomes.
01
Clarity comes first
Website design must be intuitive and easy to navigate so visitors can find the information they need quickly and effortlessly. Overloaded pages or complex navigation can drive users away. That’s why it’s essential to focus on a clear layout, logical menu structure, and highlighting key information.
02
Mobile-friendliness is a must
Today, the majority of web traffic comes from mobile devices, making mobile-friendly design essential. A well-built site adapts automatically to different screen sizes and devices, ensuring a smooth user experience. Mobile-friendliness also impacts search engine rankings, directly influencing your website’s visibility.
03
Brand consistency
Website design must align with your company’s brand identity, using recognizable colors, logos, and typography. This consistency strengthens brand recognition and builds trust in the eyes of your visitors. A cohesive design creates a professional impression and ensures that people remember and recognize your company across different platforms.
The website design process
Discovery
We collect ideas, gather materials, and, if needed, conduct market, audience, and competitor research to define the design that resonates best with your target group.
01
Concept design
In this stage we define color schemes, fonts, and visual elements to create a design aligned with your brand identity. Often, one homepage draft is enough to set the tone.
02
Feedback and refinement
Once the initial design is created, we gather feedback (sometimes even from a selected target group) and refine the layout, ensuring the final design truly resonates.
03
Fascinating facts about design
The first website in the world still exists
The very first website, created by Tim Berners-Lee at CERN, went live on August 6, 1991. Dedicated to the World Wide Web project, it’s still accessible today—a fascinating digital relic that shows the humble beginnings of the modern internet.
“Above the fold” comes from newspapers
The web design concept “above the fold”, referring to content visible before scrolling, originates from newspapers. Editors placed the most important stories above the paper’s physical fold to grab attention. Today, designers use the same idea to highlight key messages and calls-to-action online.
The psychology of color
Colors play a powerful role in how users perceive and interact with a website. Blue often signals trust and security, which is why banks and social media platforms use it. Red, on the other hand, creates urgency and excitement, perfect for flash sales and driving quick decisions.
