For a well-functioning company website, regular configurations, and sometimes custom solutions, are key factors to make a difference. These can include integrations with third-party systems (CRM, Google), automated contact forms, subscription systems, payment and booking tools, map integrations, live data transfers, inventory management, and more. Together, these solutions ensure your website stays efficient, user-friendly, and ready to grow with your business.
01
Initial setups are most often related to various Google services. Companies measure website traffic using Google Analytics, while META and Google Ads tracking is also configured on the site. During the website’s creation, essential modules are set up to add real value, covering SEO activities, security, loading speed, user experience, and GDPR compliance.
02
Custom solutions often come into play when a company has a specific requirement for what the website should be able to do. With WordPress, there are countless free and paid plugins available, so in many cases a special request already has an existing solution. In that case, it’s simply a matter of installing and configuring the plugin. For more complex needs, the work is handled as a separate project, complete with a quote, estimated timeline, and guarantee.
Occasionally, a client will let us know when something needs to be configured or updated on the website. Most often, the company’s contact person reaches out when content needs to be added, changed, or corrected.
More often, it’s the company’s web partner who notifies them when it’s time to update or refresh the software. These updates are usually driven by technological advancements and are essential for ensuring security.
Custom solutions are always handled as separate projects. Each comes with a clear goal and justification for why it should be developed. A technical specification and timeline are provided for delivery, and every custom solution is followed by a warranty period.
Google introduced Google Earth, a solution that allows users to explore the world in 3D, combining satellite and aerial imagery with 3D city models for an interactive experience. This custom innovation makes geographic exploration intuitive and educational, letting people virtually travel to destinations around the globe right from their web browser.
Nike introduced an innovative feature on its website that lets customers design their own shoes through Nike By You. Users can choose from different colors, materials, and even add personalized messages, creating a completely unique product. This interactive experience not only boosts customer engagement but also gives people the chance to express their individuality.
Tesla introduced an interactive energy calculator on its website, allowing potential customers to estimate how much they could save by switching to Tesla’s solar energy solutions and electric vehicles. Users simply enter their current energy consumption and home location to receive an estimated saving. This tool not only informs but also motivates users to invest in renewable energy solutions.
